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The seven questions you need to ask.

How to create shopper campaigns that work.

Who is your 'consumer' and who is your 'shopper'?

Ask yourself - who is the target of your marketing? Do you focus on your consumer – the end-user of your products? Or do you also speak to your shopper – the person who actually makes the purchase?

It’s the shoppers who have real power to drive your results.

What influences your shopper before they reach the store?

The average person sees 3,000 brand messages every day*. Then there’s online research, past experiences, recommendations from friends and family. What drives your customer?

You need to identify the insights that are truly driving your customer.

*Maritz Loyalty Marketing: http://www.maritzloyalty.com/consumer_loyalty_programs.html

90% of marketing stops in the car park... GMA/Deloitte Consulting LLP 2007 Shopper Marketing Study Results

but 70% of all purchase decisions are made in store.Consumer Buying Habits Study, Point-of-Purchase Advertising Institute and Meyers Research Center, 1995

What is the purpose
of this visit?

Every shopper has a mission in mind. Is it a research trip or are they going to buy? A weekly shop or a top up? Is there an occasion they’re shopping for?

What shopper insights can be uncovered by understanding their behaviour?

What is their journey
through the store?

Have you noticed that some aisles are filled with shoppers while others are empty? Every store has its own pattern. Where do your shoppers spend their time? And how can you disrupt their journey?

How can your campaign serve the needs of your retailer?

Retailers can determine the success and cost of your campaign. But they don’t care about growing individual brands, they care about growing categories. So how can your campaign fulfill everyone’s needs?

And what insights can the retailer bring to the table about their customers?

What triggers will get them reaching for your product?

Welcome to the ‘zero moment of truth’. Some decisions are made in a fraction of a second. Others take weeks or months. What will trigger that final decision in your favour?

How will they share
their experience?

Your customers can be your most powerful marketing tool. 92% of shoppers believe recommendations from friends and family over all forms of advertising*. So how are you going to get them talking?

*http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html

If you're not able to answer any of these questions, get in touch.

What We Do

We offer an end-to-end Shopper Marketing solution. Based on actionable insights we create marketing campaigns that connect with shoppers and customers and change their behaviour to drive our clients' sales.

Internal & Trade Engagement

Strategy & Planning

Promotional Development

Concept Development

Project Management

Packaging Design

Our Clients

Wella
Powerade
Nurofen
Kelloggs
Dettol
SpecialK
Twix
CocaCola_Zero
Edmonds
Dine
Village
Extra
Meadow Lea
Tararua
Ziro
Shapes
Pump
Coca Cola
Skittles
All Bran
Worth and Douglas
Dreamtime
LCMs
Bic
Finish
Colgate
Passion8
Starburst
Temptations
Aeroguard
Airwick
Mars NZ
Tararua
Sanofi
Eclipse
Blackflag
Whiskas
My Dog
Vanish
Uncle Bens
Lemsip
Just Right
New World
Maltesers
Pringles
Nutro
Mother
Schmackos
Lotto
Tim Tams
Cocopops
L&P
CocaCola_Diet
Nuromol
Dentastix
Wrigley
Showcase
Wrigley 5
Scholl
Nutrigrain
Sultana Bran
MnMs
Mortein
Strepsils
Optimum
Optic White
Pedigree
Masterfoods
Snickers
Arnott's

What our clients say...

Farrimond completely understand the key principles of Shopper Marketing, from a strategic viewpoint, using shopper, retail and business insights, and the work they create and execute for us consistently delivers results.

Deb Laing Marketing Manager (Pet Care) - Mars Corporation

Farrimond operate as a true partner, delivering on strategy, on time and on budget. The work they’ve done exceeded all objectives.

Maja Szarmach Brand Manager - Arnotts New Zealand

Case Studies

The majority of our work is produced in-house. This ensures our high standards are maintained from start to finish – on time, on budget and with the attention to detail our clients have come to rely on.

Us

Who We Are

Although we grow bigger by the year, we still behave like we're a small family business – we are about the work, each other and making life better for our shoppers and our clients.

Contact Us

If you'd like to see how hard our path to purchase thinking could work for you, give us a call and we'll talk shop.

Get in touch

Farrimond Limited
Level 1, 5 Eglon Street
Parnell
Auckland 1052

PO Box 8826,
Symonds Street
Auckland 1150

Ph: 09 373 5157

Get directions here