Farrimond Blog

More from the blog

Game for Anything

Farrimond, Nov 1, 2016

At Farrimond, challenges are always gratefully and enthusiastically accepted. But when it came to escorting 61 MyCoke prizewinners to Fiji to celebrate the 2016 Rio Olympics, even we knew we had to bring our “A-Game”.

Social Media Stats

Farrimond, Sep 16, 2016

The only thing I love more than a good cheat sheet, is the people who make them. The world wide web is a wonderful playground of facts and stats and pictures of cats, so staying productive in a short space of time shows true discipline and focus.

Meet Graham

Farrimond, Sep 8, 2016

Graham Dolan is a highly-regarded and seasoned creative professional and, happily for the team at Farrimond and our clients, he’s also our new Creative Director.

What's in a name? The Shopper Vs The Consumer

Farrimond, Jul 20, 2016

For those new to working in the shopper marketing space, I sometimes think that our obsession with understanding the shopper versus the consumer might seem a bit strange.

Uncovering the Secrets of Effective Advertising

Farrimond, Jul 5, 2016

One of the things I like most about shopper marketing is its measurability. As compared to a brand TVC, the impact of our in-store displays has an instant, tangible effect on sales.

That Lucky Lightbulb Moment

Kylie Stafford, Mar 21, 2016

We spend our days being told who we’re targeting in our campaigns, but recently I attended a Marketing Association Brainy Breakfast presented by Newsworks on Colmar Brunton’s Over 45s Research.

Welcome to our new website

Kelly Farrimond, Feb 17, 2016

This is an exciting time for us here at Farrimond and we’re looking forward to using this forum to share a bit about what we do and why we love doing it.