At Farrimond, challenges are always gratefully and enthusiastically accepted. But when it came to escorting 61 MyCoke prizewinners to Fiji to celebrate the 2016 Rio Olympics, even we knew we had to bring our “A-Game”.
The only thing I love more than a good cheat sheet, is the people who make them. The world wide web is a wonderful playground of facts and stats and pictures of cats, so staying productive in a short space of time shows true discipline and focus.
Graham Dolan is a highly-regarded and seasoned creative professional and, happily for the team at Farrimond and our clients, he’s also our new Creative Director.
For those new to working in the shopper marketing space, I sometimes think that our obsession with understanding the shopper versus the consumer might seem a bit strange.
One of the things I like most about shopper marketing is its measurability. As compared to a brand TVC, the impact of our in-store displays has an instant, tangible effect on sales.
We spend our days being told who we’re targeting in our campaigns, but recently I attended a Marketing Association Brainy Breakfast presented by Newsworks on Colmar Brunton’s Over 45s Research.
This is an exciting time for us here at Farrimond and we’re looking forward to using this forum to share a bit about what we do and why we love doing it.