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The seven questions you need to ask.

How to create shopper campaigns that work.

Who is your 'consumer' and who is your 'shopper'?

Ask yourself - who is the target of your marketing? Do you focus on your consumer – the end-user of your products? Or do you also speak to your shopper – the person who actually makes the purchase?

It’s the shoppers who have real power to drive your results.

What influences your shopper before they reach the store?

The average person sees 3,000 brand messages every day*. Then there’s online research, past experiences, recommendations from friends and family. What drives your customer?

You need to identify the insights that are truly driving your customer.

*Maritz Loyalty Marketing: http://www.maritzloyalty.com/consumer_loyalty_programs.html

90% of marketing stops in the car park... GMA/Deloitte Consulting LLP 2007 Shopper Marketing Study Results

but 70% of all purchase decisions are made in store.Consumer Buying Habits Study, Point-of-Purchase Advertising Institute and Meyers Research Center, 1995

What is the purpose
of this visit?

Every shopper has a mission in mind. Is it a research trip or are they going to buy? A weekly shop or a top up? Is there an occasion they’re shopping for?

What shopper insights can be uncovered by understanding their behaviour?

What is their journey
through the store?

Have you noticed that some aisles are filled with shoppers while others are empty? Every store has its own pattern. Where do your shoppers spend their time? And how can you disrupt their journey?

How can your campaign serve the needs of your retailer?

Retailers can determine the success and cost of your campaign. But they don’t care about growing individual brands, they care about growing categories. So how can your campaign fulfill everyone’s needs?

And what insights can the retailer bring to the table about their customers?

What triggers will get them reaching for your product?

Welcome to the ‘zero moment of truth’. Some decisions are made in a fraction of a second. Others take weeks or months. What will trigger that final decision in your favour?

How will they share
their experience?

Your customers can be your most powerful marketing tool. 92% of shoppers believe recommendations from friends and family over all forms of advertising*. So how are you going to get them talking?

*http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html

If you're not able to answer any of these questions, get in touch.

What We Do

We offer an end-to-end Shopper Marketing solution. Based on actionable insights we create marketing campaigns that connect with shoppers and customers and change their behaviour to drive our clients' sales.

Internal & Trade Engagement

Strategy & Planning

Promotional Development

Concept Development

Project Management

Packaging Design

Our Clients

Strepsils
Pump
Ajax
Coca Cola No Sugar
Village
John West
Reckitt Benckiser
Tip Top Bakery
Colgate
MnMs
Dr. Oetker
Extra
Eclipse
Pedigree
Dove Men Care
Dr. Organic
Pringles
Bic
L&P
Starburst
Finish
Dettol
Wrigley 5
Rexona
Lynx
Mars NZ
Eta
Kettle
Mortein
New World
Wella
Lemsip
Masterfoods
Dreamtime
Huntley & Palmers
Nutro
Temptations
Skittles
Queen
Sanofi
Dentastix
Sultana Bran
Worth and Douglas
Be Natural
Powerade
Coca Cola
Mucinex
Kelloggs
Vanish Gold
Twix
Nurofen
Mother
Whiskas
Mars
Airwick
Unilever
Nuromol
Ebony
Dine
CocaCola_Zero
Dove
Ziro
Uncle Bens
Wrigley
Optimum
My Dog
Argyle Diamond Collection
Tararua
All Bran
Showcase
Scholl
Griffins
Toffee Pops
Just Right
Maltesers
Monster
CocaCola_Diet
Snickers
Passion8
Optic White
Nutrigrain
Harpic
SpecialK
Coco Pops
Palmolive
Schmackos

What our clients say...

Farrimond consistently delivers work that is of a high standard, on time, and suits our needs and those of our customers. What sets them apart from other agencies in this space is their desire to understand our business and they constantly raise the bar in building their capability so they can do a better job for us.

Oliver Downs Marketing Director - MARS New Zealand

The team at Farrimond is fantastic to work with and they provide outstanding service that delivers results to our business. Shoppers and Customers are truly at the heart of everything they do and no task or challenge is ever too big or small. As a professional business partner you could not ask for more.

Marcus Thieme Category Manager - Unilever

Farrimond is our true business partner. They are as able and professional in dealing with our Head Office team on key strategic issues as they are in attending to the ever-pressing needs of our 240 individual members. Farrimond thinks and, most importantly, moves at the speed of retail.

Carson Webb General Manager - JIMACO Limited

Farrimond’s ability to develop a creative concept and then take it right through all the elements of activation was a definite benefit for us. Their creative direction and advice was spot on and really helped us develop work that was connected to the key consumer insight and resulted in a clearly distinguishable uplift in sales.

Kate Hammond Brand Manager - Kelloggs

Case Studies

The majority of our work is produced in-house. This ensures our high standards are maintained from start to finish – on time, on budget and with the attention to detail our clients have come to rely on.

Us

Who We Are

Although we grow bigger by the year, we still behave like we're a small family business – we are about the work, each other and making life better for our shoppers and our clients.

Contact Us

If you'd like to see how hard our path to purchase thinking could work for you, give us a call and we'll talk shop.

Get in touch

Farrimond Limited
Level 1, 5 Eglon Street
Parnell
Auckland 1052

PO Box 8826,
Symonds Street
Auckland 1150

Ph: 09 373 5157

Get directions here