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The seven questions you need to ask.

How to create shopper campaigns that work.

Who is your 'consumer' and who is your 'shopper'?

Ask yourself - who is the target of your marketing? Do you focus on your consumer – the end-user of your products? Or do you also speak to your shopper – the person who actually makes the purchase?

It’s the shoppers who have real power to drive your results.

What influences your shopper before they reach the store?

The average person sees 3,000 brand messages every day*. Then there’s online research, past experiences, recommendations from friends and family. What drives your customer?

You need to identify the insights that are truly driving your customer.

*Maritz Loyalty Marketing: http://www.maritzloyalty.com/consumer_loyalty_programs.html

90% of marketing stops in the car park... GMA/Deloitte Consulting LLP 2007 Shopper Marketing Study Results

but 70% of all purchase decisions are made in store.Consumer Buying Habits Study, Point-of-Purchase Advertising Institute and Meyers Research Center, 1995

What is the purpose
of this visit?

Every shopper has a mission in mind. Is it a research trip or are they going to buy? A weekly shop or a top up? Is there an occasion they’re shopping for?

What shopper insights can be uncovered by understanding their behaviour?

What is their journey
through the store?

Have you noticed that some aisles are filled with shoppers while others are empty? Every store has its own pattern. Where do your shoppers spend their time? And how can you disrupt their journey?

How can your campaign serve the needs of your retailer?

Retailers can determine the success and cost of your campaign. But they don’t care about growing individual brands, they care about growing categories. So how can your campaign fulfill everyone’s needs?

And what insights can the retailer bring to the table about their customers?

What triggers will get them reaching for your product?

Welcome to the ‘zero moment of truth’. Some decisions are made in a fraction of a second. Others take weeks or months. What will trigger that final decision in your favour?

How will they share
their experience?

Your customers can be your most powerful marketing tool. 92% of shoppers believe recommendations from friends and family over all forms of advertising*. So how are you going to get them talking?

*http://www.nielsen.com/us/en/insights/news/2012/consumer-trust-in-online-social-and-mobile-advertising-grows.html

If you're not able to answer any of these questions, get in touch.

What We Do

We offer an end-to-end Shopper Marketing solution. Based on actionable insights we create marketing campaigns that connect with shoppers and customers and change their behaviour to drive our clients' sales.

Internal & Trade Engagement

Strategy & Planning

Promotional Development

Concept Development

Project Management

Packaging Design

Our Clients

Eclipse
Coca Cola
Uncle Bens
Wella
Coco Pops
Scholl
Palmolive
Optimum
Mars
Maltesers
Bic
Snickers
Pump
MnMs
Nutro
Finish
Dr. Oetker
Just Right
Dr. Organic
Kelloggs
Unilever
Tararua
Nuromol
Colgate
Dove
Ziro
Powerade
Worth and Douglas
Village
Dettol
Mother
Rexona
Dine
Dreamtime
Huntley & Palmers
Schmackos
Lynx
Wrigley
Ebony
New World
Temptations
L&P
Mucinex
Skittles
Queen
Tip Top Bakery
Coca Cola No Sugar
Extra
Optic White
Starburst
Dentastix
Dove Men Care
CocaCola_Zero
Be Natural
Passion8
Ajax
Nutrigrain
Nurofen
Lemsip
Sanofi
Mortein
My Dog
Kettle
SpecialK
Masterfoods
Wrigley 5
Harpic
Toffee Pops
John West
All Bran
Twix
Reckitt Benckiser
Airwick
Strepsils
Eta
Sultana Bran
Griffins
Mars NZ
Whiskas
Pringles
Showcase
CocaCola_Diet
Argyle Diamond Collection
Monster
Vanish Gold
Pedigree

What our clients say...

Farrimond consistently delivers work that is of a high standard, on time, and suits our needs and those of our customers. What sets them apart from other agencies in this space is their desire to understand our business and they constantly raise the bar in building their capability so they can do a better job for us.

Oliver Downs Marketing Director - MARS New Zealand

The team at Farrimond is fantastic to work with and they provide outstanding service that delivers results to our business. Shoppers and Customers are truly at the heart of everything they do and no task or challenge is ever too big or small. As a professional business partner you could not ask for more.

Marcus Thieme Category Manager - Unilever

Farrimond is our true business partner. They are as able and professional in dealing with our Head Office team on key strategic issues as they are in attending to the ever-pressing needs of our 240 individual members. Farrimond thinks and, most importantly, moves at the speed of retail.

Carson Webb General Manager - JIMACO Limited

Farrimond’s ability to develop a creative concept and then take it right through all the elements of activation was a definite benefit for us. Their creative direction and advice was spot on and really helped us develop work that was connected to the key consumer insight and resulted in a clearly distinguishable uplift in sales.

Kate Hammond Brand Manager - Kelloggs

Case Studies

The majority of our work is produced in-house. This ensures our high standards are maintained from start to finish – on time, on budget and with the attention to detail our clients have come to rely on.

Us

Who We Are

Although we grow bigger by the year, we still behave like we're a small family business – we are about the work, each other and making life better for our shoppers and our clients.

Contact Us

If you'd like to see how hard our path to purchase thinking could work for you, give us a call and we'll talk shop.

Get in touch

Farrimond Limited
Level 1, 5 Eglon Street
Parnell
Auckland 1052

PO Box 8826,
Symonds Street
Auckland 1150

Ph: 09 373 5157

Get directions here