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Easy-Off Bam was in sales dormancy. The efficacy of the entire product range needed to be made clear to shoppers.
Let’s show shoppers the power of Easy-Off Bam by bringing to life their line - Bam and the dirt is gone!
We developed a series of ‘before and after’ TVC/content spots that dramatically showcased the types of mess created in households and how easily Easy-Off Bam cleans them up.
BBQ Trigger sales +222%
Total brand growth +43.1%
EASY-OFF-BAM
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