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Brownie flavour has proven to be a popular SKU in the confectionery/snacking category so M&M’s wanted to tap into this flavour profile for their NPD launch..
Using the tagline ‘No Baking Necessary’ – a LTO NPD launch across grocery, petrol and convenience.
Off location displays featuring NPD & Core as well as tactical comms across all channels.
Most successful MWC bitesize launch in 18 months in WWNZ & Foodstuffs.
M&M'S BROWNIE
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