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Since 2009 Rexona and the All Blacks have had a very successful partnership. Our objective was maintaining the awareness, and the momentum.
We'd already proven our ability instore to help Rexona leverage their sponsorship and drive sales. In 2024 we set about extending this success.
With supplied All Blacks players we created a suite of promotions to be individualised to each retailer.
64% uplift in sales during promo period EDM Mailer generated 37% CTR
REXONA AND ALL BLACK PARTNERSHIP
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Our greatest assets are our people, our relationships and our partner’s results.
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