FINISH

Through a promotion Finish aimed to drive shopper engagement by encouraging them to choose its higher-priced product and experience its premium quality and superior efficacy.
Leverage the promotion to educate shoppers on maximizing the effectiveness of Finish tabs
Amid a financially tough economic climate, we tapped into this insight by offering a compelling incentive—$3,000 in grocery vouchers to be won each week, tailored to the specific retailer hosting the promotion.

Additionally, we introduced a branded scraper GWP, a crucial tool to educate shoppers that despite Finish’s cleaning power, scraping food off plates remains essential.
Currently in market