TRUMPET
60TH BIRTHDAY
Tip Top is the epitomy of a kiwi summer. Outside the local dairy licking away before the sun had a chance to melt it. And then the final bite of joy – the chocolate at the bottom of the cone. We’ve all grown up with signage plastering our local dairies and singing, “You can’t beat a Trumpet” as we held our hard-earned pocket money tightly heading to get our latest fave flavour.
With Tip Top reaching a milestone of 60 years it’s a great chance for kiwis to reflect and celebrate all the moments and memories they’ve had with their favourite ice cream cones, while creating new ones.
An interactive game brought customers a unique experience to celebrate Trumpet’s birthday. Using their phones, their own surrounds became the game, submerging them in the fun. A Trumpet Pressent appeared revealing their prize with $250k worth in prizes to be won.
5.9% sales increase YOY
138,735 virtual presents were unwrapped.
2,892 prizes were won and fulfilled throughout the promotion.
