BNZ
BNZ needed help to bring their experience pillars to life on the screens of their newly designed branches
We brought to life the Help Me Feel Good brand pillar, creating filmic pieces that represent the communities and people of Aotearoa underpinned with relevant meaning informed by the BNZSustainability Report.
We filmed a suite of content to create a playlist that falls under three key areas from the Sustainability report.
1. Kaitiakitanga - regenerating and protecting the environment.
2. Manaakitanga - celebrating Te Ao Māori.
3. Inclusivity - culture, communities, and sponsorship.
The style of shooting has a focus on macro. This allows us to create a library of content with a distinct, ownable feel, wherever possible human connection is incorporated through hands in action.
At its very simplest the content is for BNZ customers to enjoy watching while they are in the branch regardless of the greater strategic context.
