The trip itself was the culmination of ten months’ meticulous planning, including pitching the original concepts and prize packages, risk assessment, establishing promotional terms and conditions, participation agreements, itineraries and all winners’ communications. The day our lucky winners arrived in Fiji, with big smiles on their faces, made all the hard work so worthwhile.
Our role extended well beyond the normal responsibilities associated with an everyday activation.
For example, we were entrusted with the co-ordination of 31 pairs of winners and ensuring they were Fiji-ready. Many people needed new passports and some had never travelled outside of New Zealand before. Some had special requests like wanting to stay longer or bringing additional guests with them. We had to make sure their travel itineraries were nothing short of perfect. Thankfully, the checks and double-checks paid off and we had no travel issues.
DEALING WITH THE CURVE BALLS
Of course, despite the best laid plans, the unexpected can almost always be expected and our curve ball came with a Governmental mandate. When the Fiji Sevens team won their country’s first-ever Olympic medal, Prime Minister Frank Bainimarama decreed a National Holiday and that the victory parade had to be televised by all of the local TV networks.
Small problem. That meant that our celebration of the Olympic Closing Ceremony (a key part of the trip) would have to carry on without any TV coverage of the event itself. As the saying goes, the show must go on, so we pressed on regardless and made the most of it.
The true measure of success came in the form of feedback from our winners, such as this:
“OMG, I would like to say a huge thank you to the amazing hosts we had from the MyCoke team and Farrimond. It was a trip I will remember for the rest of my life. Everything was perfect, right from checking in until we walked through the arrival gates at Auckland Airport. Getting the small gifts was the topping on the cake. I have told all my friends about how amazing it was and how you’ve got to be in to win. I’m still buzzing about the trip. Thank you, thank you, thank you.
— Nga mihi nui kia koutou.”
Just one happy winner whose love for the Coca-Cola brand
and this brand will be with them forever. Job done.