top of page

Insight.  Ideas.  Activated

  • Land development in Aotearoa has had a devastating effect on our natural habitats with 90% of wetlands destroyed and 4,000 native species at risk of extinction.
    Botanica by Airwick has partnered with WWF New Zealand to #ReBlossomNZ through planting native wild flowers to help regenerate and restore our precious ecosystems.

  • At every touchpoint remind Kiwis how precious and fragile our eco-systems are, while balancing the importance of promoting the Airwick Botanica product range.

  • We developed the creative to communicate the Botanica #ReBlossomNZ brand purpose and partnership from the beauty in our ATL TVC right through to instore, where our FSDUs were activated by consumers walking past with birdsong. 

  • 66% sales increase. 

    Botanica brand +6.7% with Botanica Electrics +39.3% and Room Sprays up +9.3%. 

    Highest Market Share week ever for Botanica in NWNI at 24.1%.

    Total Aircare Category to deliver growth of +4.2%. 

    Total RSV resulted at +$82.8k (+$5.1k vs Purpose YA).

BOTANICA BY AIRWICK

Our greatest assets are our people, our relationships and our partner’s results.

bottom of page