Land development in Aotearoa has had a devastating effect on our natural habitats with 90% of wetlands destroyed and 4,000 native species at risk of extinction.
Botanica by Airwick has partnered with WWF New Zealand to #ReBlossomNZ through planting native wild flowers to help regenerate and restore our precious ecosystems.At every touchpoint remind Kiwis how precious and fragile our eco-systems are, while balancing the importance of promoting the Airwick Botanica product range.
We developed the creative to communicate the Botanica #ReBlossomNZ brand purpose and partnership from the beauty in our ATL TVC right through to instore, where our FSDUs were activated by consumers walking past with birdsong.
66% sales increase.
Botanica brand +6.7% with Botanica Electrics +39.3% and Room Sprays up +9.3%.
Highest Market Share week ever for Botanica in NWNI at 24.1%.
Total Aircare Category to deliver growth of +4.2%.
Total RSV resulted at +$82.8k (+$5.1k vs Purpose YA).
BOTANICA BY AIRWICK
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